"Leave frizz on read with this smooth‑sealing shampoo that visibly reduces frizz while giving strands lightweight hydration. Forget Frizz is formulated with extended humidity shield technology—made up of smoothing molecules and extended‑release capsules for long‑lasting smoothing while blocking out humidity—alongside aloe leaf juice and our signature sea buckthorn to help seal in moisture, plus water lily extract to tame frizz and improve manageability.

Long-lasting frizz fighting: helps reduce frizz by up to 74% for 72 hours.*

A moisture boost: get all-day frizz control plus lightweight hydration.

Not today, humidity: an extended humidity shield keeps hair frizz-free, no matter the weather.

(clinically proven for up to 72 hours)"